New Cross Media Book from Schooner Press
February 08, 2011
Schooner Press is proud to announce the publication of Cross Media Marketing 101, The Concise Guide to Surviving in the C-Suite by James D Michelson.
Cross Media Marketing 101 is the perfect guide for executives and managers looking to be sure that they have considered the major challenges facing them as traditional marketing methods are eclipsed and even supplanted by new channels. Taking a completely agnostic approach to the marketing mix, the author offers practical insight into the changing marketing world and how marketing leaders can beat the odds. Order now at https://www.createspace.com/3537914
“This book is a must read for any marketing leader looking to be sure they have a thorough grasp on the current marketing landscape.” Scott Abel, The Content Wrangler
About the Author
James Michelson is an internationally recognized thought leader on all aspects of cross media. He has extensive international experience in the development of advanced cross media and one to one (1:1) marketing campaigns in a variety of verticals. James has developed and executed industry recognized cross media marketing strategies for such firms as Caterpillar, Marriott, Hartford Insurance, California Closets, and many more. Visit his personal site at http://www.jmichelson.com for more information.