James Michelson on PIASC Choose Print Video Segment

JFM Concepts, the maker of VDP Web, is proud to announce that James Michelson has been featured in a video interview during the PODI AppForum by ChoosePrint.org a project of the Printing Industries Association, Inc. of Southern California (PIASC).   The featured segment is entitled “Print is…A Team Player” and can be seen in its entirety here.

 

More information of the topic can be found in James’s book, Cross Media Marketing 101: The concise guide to surviving in the C-suite published this year by Schooner Press. It is available online at amazon.com and other retailers or at https://www.createspace.com/3537914.

JFM Concepts is a full service cross media marketing technology firm featuring the VDP Complete® marketing system and VDP Web® Online software as a service. JFM specializes in creating variable data cross media marketing technologies with Personalized URLs, Email, SMS Text, QR Codes, Phone Tracking, Video, QR Codes, and more for commercial printers, agencies, and marketing departments of all sizes. The firm knows that technology development and marketing should come together to document both improved response rates and improved return on investment (ROI).

Fall 2011 Cross Media Newsletter Published

JFM Concepts has published its next cross media marketing newsletter. The content is available online and features news, commentary, industry insight, best practices, and information designed to assist marketers in developing effective campaigns. See the page here: http://newsletter.vdpweb.com/.

Content in the autumn issue includes:

- New Website
- Holiday Promo Templates
- New Office Space
- Farewell to Josh Driver
- Connections 2011 Presentation
- Go West Young Man...Westward Ho!
- Final Sessions for 2011 Webinar Series

JFM Concepts is a full service cross media marketing technology firm featuring the VDP Complete® marketing system and VDP Web® Online software as a service. JFM specializes in creating variable data cross media marketing technologies with Personalized URLs, Email, SMS Text, QR Codes, Phone Tracking, Video, QR Codes, and more for commercial printers, agencies, and marketing departments of all sizes. The firm knows that technology development and marketing should come together to document both improved response rates and improved return on investment (ROI).

Offer cross media to sell more print

According to InfoTrends, “PSPs offering cross-media marketing services report a 13.7 % increase in digital print volume” from their report titled The Evolution of the Cross-Media Marketing Service Provider. Firms offering cross-media marketing services increase their digital print volumes and offset losses due to shrinking print volumes.”

In order to make this possible, the report suggests that “There is a strong need for education across the board. Vendors must provide educational programs and tools for customers at various levels aimed at the business and operational sides of an organization.”

 

JFM Concepts & VDP Web and PSDA 2011 Print Expo Show Review

JFM Concepts is pleased to have partnered with the Print Services Distribution Association for the 2011 Print Solutions Expo from pre-show marketing to educational sessions and post show follow-up.  The highly successful event was held at Chicago's Navy Pier May 17^th to 19^th.

Marketing

JFM Concepts and VDP Web provided in depth cross media marketing support to the PSDA for the show including data cleansing, segmentation, personalized URLs (PURLs), QR Codes, Generic Landing Pages (GURLs), Personalized Landing Pages, Surveys, Email and more in a comprehensive pre and post-show marketing effort.  The effort was the first time the association had implemented a comprehensive communication plan that included all these channels with unified reporting and analytics.

 

The results of the campaign included a streamlined work process, coordinated messaging and content, highly relevant personalization, detailed reporting, and improved response rates.  The association was able to access detailed analytics and metrics for each individual channel.

Education

James Michelson presented an extended session on integrated marketing based on his popular book "Cross Media Marketing 101: The concise guide to surviving in the C-suite" from Schooner Press. The interactive presentation focused on the practical development of several real world campaigns from strategy through follow up.  The three hour session was a follow up to the overview of the same topic from the CEO Summit.

 

Exhibition

Show visitors experienced VDP Web first hand at the double-size booth featuring both Mac and PC, mobile and desktop cross media applications.  At the exhibitor theatre, Josh Driver delivered a session on generating revenue with cross media for print manufacturers and distributors.

 

Sponsorship

JFM also sponsored the show's cocktail reception with an open bar.  Attendees and exhibitors alike were able to relax after a hard day's work with complimentary food and drink before hitting the town.

For additional information or to get copies of presentations and sessions, please visit www.vdpweb.com

VDP Web PURLs Featured in New PODi Case Study

JFM Concepts is pleased to announce that Sexton Strategic's Girl Scout PURL campaign has been featured by PODi, including a custom cookie calculator. From Caslon & CO on May 12, 2011:

Cross Channel Marketing Drives Girl Scout Cookie Participation

Vertical Market:               Not for Profit
Business Application:   Direct Marketing / Loyalty

Business Objectives:

The annual cookie program is a major fundraiser for the Girl Scouts of the Minnesota and Wisconsin River Valleys Council (River Valleys). Encouraging Scout participation is critical to the success of the program. In the past, staff had provided vital information through a monthly email that only reached the parents or troop leaders. River Valleys felt that communicating directly with girls would be important to growing the success of the cookie program. They needed a communication solution that would:

* Improve communication about the cookie program to Scouts and their parents
* Engage three key segments: 
- Newcomers - Girl Scouts in Kindergarten through third grade who may be new to the Girl Scout cookie program
- Parents of Scouts
- Older Girl Scouts who may need extra encouragement to continue their efforts in the cookie program

 

Results
River Valleys worked with Sexton Strategic to develop a multi-channel marketing program that engaged their membership in the cookie program. With the targeted program River Valleys reduced their overall marketing spend while increasing the effectiveness of the campaign.

* The integrated campaign contributed to greater Scout engagement, which in turn supported exceeding the council's cookie program goal
* A reduction in the number of calls to River Valleys showed that girls and families felt informed about the program
* 12% of targeted older Girl Scouts visited their Personalized URL and completed an online survey giving their feedback on the cookie program

Read more about how this campaign was structured and why it succeeded.
PODi members can download the full case study and nonmembers: Get a complimentary copy for a limited time here.

Rockefeller Sponsors Do Not Track Legislation

Senator Jay Rockefeller, a West Virginia Democrat, has sponsored Do Not Track legislation that would mandate opt-outs for web and mobile behavioral tracking.

The Do Not Track Online Act of 2011 would require the Federal Trade Commission to create requirementss for a Do Not Track process. The FTC would also be responsible for penalizing companies that violate the opt-out preferences consumers'. According to the bill, collection of consumer information “necessary to provide a service requested by the individual” would still be allowed.

The proposal would also allow the states to prosecute companies that violate consumers' preferences. Fines could reach $16,000 per day with total penalties up to $15 million.

New Cross Media Book from Schooner Press

Schooner Press is proud to announce the publication of Cross Media Marketing 101, The Concise Guide to Surviving in the C-Suite by James D Michelson.

Cross Media Marketing 101 is the perfect guide for executives and managers looking to be sure that they have considered the major challenges facing them as traditional marketing methods are eclipsed and even supplanted by new channels.  Taking a completely agnostic approach to the marketing mix, the author offers practical insight into the changing marketing world and how marketing leaders can beat the odds. Order now at https://www.createspace.com/3537914

“This book is a must read for any marketing leader looking to be sure they have a thorough grasp on the current marketing landscape.” Scott Abel, The Content Wrangler

About the Author
James Michelson is an internationally recognized thought leader on all aspects of cross media. He has extensive international experience in the development of advanced cross media and one to one (1:1) marketing campaigns in a variety of verticals. James has developed and executed industry recognized cross media marketing strategies for such firms as Caterpillar, Marriott, Hartford Insurance, California Closets, and many more. Visit his personal site at http://www.jmichelson.com for more information.

2011 Cross Media Marketing Outlook Webinar

JFM Concepts, the industry leader in cross media marketing, is pleased to announce the next session in the firm’s  popular webinar series.  Join James Michelson and John Fager of JFM Concepts for this free educational webinar.  Discover lessons learned in 2010, the trends for the upcoming year, and benchmarks you can use to develop your own strategies throughout 2011. The last session for this topic is Thursday, January 13th at 1:00 pm EST.

Please visit http://webinar1.vdpconcepts.com/ to register.

James Michelson and VDP Web present PODi Webinar on Cross Media

VDP Web® is proud to announce a new session at the 2011 PODi AppFoprum  featuring James Michelson from JFM Concepts.  James Michelson’s presentation will feature successful cross channel marketing campaigns that were launched on tight client budgets from industry leading commercial printers. These campaigns incorporate direct mail, email, and other channels for events, lead generation, and direct sales.  Additionally, coordination with social media and other direct sales efforts will be included as part of the overall marketing strategy.

Key Takeaways include practical ways to ease clients into cross-media by leveraging their existing efforts, how to design effective cross-media campaigns using all the latest channels, how adding tracking and accountability to your programs can make all the difference, and the value of 'closing the loop' on real world integrated campaigns.

Cross Media Audit - Brought to you by VDP Web

Learn right from the experts. Increase your revenue.

Start the new year off right with a cross media audit from the experts at JFM Concepts, makers of the industry leading VDP Web integrated marketing platform. The audit is a critical planning and operational tool for small to medium sized businesses or business units of large firms. Without support from other departments, including IT, marketers can discover how their current efforts are part of the overall cross media marketing mix and how those channels can work better together to expand reach without increasing budget.

To discuss the options available, please call Josh at 800-735-2578 or submit the opt in form on http://www.audit.vdpconcepts.com for more information